SEO search engine optimization is seen as a black art, when in fact it is equal parts art and science. There is no mystery to what we do. You do not need to become a search engine optimization expert in order to benefit from our #1 Google ranking service. If you want to learn what a premier SEO service can do for you, following are frequently asked questions which will give you confidence to get started today.
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Why SEO?
Search engine optimization is the most cost effective form of advertising for businesses today.
Not all are equal.
SEO is not a one size fits all service. We develop individually customized ranking plans for our clients.
Keyword research.
An essential aspect of SEO is keyword research. With the right keywords ranking your business will explode.
Your site needs links.
Google respects the sites that link to you. If you have high quality links, they will value as such. We get the best links.
How does a search engine work?
A search engine connects to a database of websites based on words that you enter in order to find what it believes is the most relevant results. Search engines index websites using spiders that "crawl" web pages. Spiders follow links from one page to another and from one site to another, which is why links to your website are so important. The query results from a search engine like Google, are called SERPs, or search engine results pages. Here is how to optimize for a Phoenix SEO search.
How does Google work?
The main function of Google’s search engine is to crawl the web, which involves following links to other connected websites and pages on the same site to discover the most important websites and pages on the web, while at the same time noting the relevance of the pages connecting to and from the website. This process is indexing which is the storing of information about all the pages found for use in the search function.
SEO consultants are consumed with ranking which is the heart of Google’s algorithm, and a closely guarded secret. Crawling the web is performed by small software applications that visit every website that is discoverable by Google in order to help identify the best web pages for a search query. The way these applications (called spiders) traverse the billions of websites and trillions of webpages that are connected, is by their website links.
Google’s index is a database containing information on all the pages crawled. This index houses detailed data on the nature of the content and topical relevance of each web page. It also contains a map of all the pages that each page links to and the clickable (anchor) text of any links.
Before Google shows pages from the index, it must apply algorithms to rank them based on the context and relevance to the keyword or search string being entered. This is a highly sophisticated process which includes analyzing and understanding the intent of each search query. Identifying the most relevant web pages to the query in the index and ranking those web pages in order of relevance and importance. Click the following link for a search engine optimization primer.
What is SEO?
SEO is the abbreviation for search engine optimization, it is the name given to the process whereby the search engine rankings for a given keyword are endeavored to be improved. Google displays links to pages it considers the most relevant and authoritative, or highest quality.
There are over 200 ranking factors that Google considers when calculating the order of search results, though authority is mostly measured by analysing the number and quality of links from other web pages and websites that are connecting to the site. This is why a cornerstone of every SEO strategy is to create more and higher quality content that encourages people to link to your web pages. This shows Google that your pages are interesting and authoritative.
Put simply, SEO is the activity of ensuring a website can be found in search engines for words and phrases relevant to what the site offers. Some search engine optimization companies and consultants bill SEO as FREE Google traffic. This is actually an accurate way to view SEO and for those businesses who invest heavily in online advertising, it is certainly an interesting value proposition to receive website traffic without paying for it. Though links are important for SEO success, do not confuse quality with quantity and don't consider links in isolation from other best practices.
Great content massively increases your chances of securing natural links from high quality and relevant websites. Great websites don't link to low quality content, why would they? If you would like to learn more about what local SEO can do for your business read this article.
What is Google SEO?
Ranking high in the Google search results can be highly valuable since it’s effectively ‘free advertising’ on the best advertising platform in the world.
Traffic from Google, known as 'organic' can make or break an online business. It is true that Google and all the major social networks are making changes to their platforms that favor paid advertising, and for sure, paid ads needs to be a part of the marketing mix for many businesses. However, consumers are becoming savvy and understand that there is a difference between someone who paid to be at the top of the page, and a business who earned the position. You want to be the business who earned that top spot.
Securing a top ranking won't be easy as every one of your competitors has the same ambition. Many business owners are not aware that Google actually has a terms of service. There are many things outlined in these rules, but one thing that is unmistakable is that there are certain guidelines for how you can optimize your website for search discovery.
The secret of an SEO expert is that they will understand the nuance of how Google ranks a website, and be able to both stay within the general guidelines that Google stipulates, while providing a definite advantage to the companies they work with against their local market competition. There are many tasks that an SEO must master, following are just a few of the most relevant for any search engine optimization company focusing on Google SEO.
Website graphic design
Accessibility and user experience
Website development and CMS applications
WordPress, HTML, CSS, etc.
Web server hosting configuration
Domain management
Copywriting
Data analysis
Backlink analysis
Keyword research
Social media promotion
Software development lifecycle management
Analytics and data analysis and information architecture
Just to name a few...
To understand the role of content development in SEO follow this link.
Why we do SEO?
The reason we do SEO is that everybody including your potential customers and clients use Google search. “Google isn’t a search engine, Google is a reputation management system” said Clive Thompson at Wired Magazine. Surveys show that people expect brands at the top of their search engine results. You may not be the biggest company in your industry or market, which is exactly why you want to invest in search engine optimization. Imagine how your prospective customers will see you if you are on the same page as a company that is many times larger. Consumers don’t understand what it really means to be ranked on the first page of Google. For this reason, they equate a first page top ten (10) Google search result with being in the same league as competitors who may be tens or hundreds of times larger.
“Design is not just what it looks like and feels like. Design is how it works.” said Apple’s Steve Jobs. For this reason, SEO is only one aspect of your digital marketing program, but it’s an essential one. Once your visitors are on your website, do they convert? Are they the type of lead and customer that you want? Did they find you because you optimised your site for the best keywords and search terms? Knowing how users interact with your website is crucial to success and search engine optimization is the key to influencing all of these factors.
It is important to look across the broad range of search terms related to your business, especially those that show buyer intent so that you can build a plan for getting better visibility for the search terms where you are not ranking today. The SEO Ranker Brand Authority Service is a structured way for our clients to win online. Go here to get started.
What does an SEO consultant do?
SEO consultants focus primarily on the following three activities: 1) content creation, 2) building high quality links, and 3) analyzing search engine results and iterating on the first two activities until the desired ranking results are achieved.
Search engine optimization (SEO) starts with research. Every website is different, and industries have varying needs which is why the best SEO firms will not make predictions or guarantees--there are simply too many variables, and what worked well for one client may not work for the next. High performing SEO companies don’t operate with a set formula, instead, they are experts at solving problems and overcoming challenges. Like early explorers, they may not know exactly where they are going, but they have the skills and essential understanding of how Google ranking functions to be able to deliver results. Following are a few SEO related elements that must be researched before any work can be started.
Keyword research is where the SEO expert will identify keywords which can produce the best results for the client (based on revenue). The ideal keyword shows buyer intent and is highly relevant to the client’s business.
Google Analytics analysis involves a review of the websites past performance through Google Analytics or another web analytics tool which may reveal positive or negative traffic and conversion trends.
Google Webmaster Tools is now called Search Console. This powerful Google tool can reveal technical issues with the website, such as a penalty that could be negatively affecting rankings.
Link profile analysis is a critical step since many companies have fallen prey to SEO firms that promised to build hundreds, even thousands, of inbound links at ultra-low prices. This practice has been penalized by Google and for many companies the path to SEO success starts with cleaning up these spammy links. It’s not glamorous work, but it is an essential task to be completed before time and money is wasted fighting to get rankings for a penalized website.
Once this research and analysis is completed, the SEO company will perform a thorough audit of the website. This audit will include various SEO factors such as website and webpage loading speed, URL structure, internal linking, title tags, meta description tags, and content. Many SEO firms will also extend this audit to include factors that influence not just rankings but the metrics that ultimately matter like conversion. These factors include usability, design, and messaging.
Armed with the results of the above research, audit, and analysis work one-time, initial optimization activities can include:
Website redesign. In the most extreme cases a complete website redesign is needed before beginning SEO services.
CMS overhaul. Even if a full website redesign is not needed, it may be necessary to transition to a more SEO friendly or optimized CMS such as WordPress.
Link removal and cleanup. If the link profile analysis reveals a large number of low quality inbound links, or a manual penalty, it will be necessary to remove as many as possible by contacting the websites connecting to the site. As you can imagine this is a tedious and time consuming process. Google also offers a disavow tool that can be useful in the event that a site was spammed with thousands or tens of thousands of bad links.
While certain aspects of the SEO process are one-time events the ongoing SEO activities that contribute to the continuous growing of the strength and authority of the website must be maintained. Link building is an activity that never ends because Google needs fresh links to know that your website is still relevant. There are many techniques for building links and this is one area of intellectual property where SEO and digital marketing agency’s differentiate.
This is not a comprehensive list of everything an expert SEO consultant can or will do. Now that you have a better idea of what goes on behind the scenes, you can work with your SEO firm to get the results that will help both of you to grow your businesses. Check out this article on how to combine traditional PR with SEO to explode your local business.
How does SEO work?
You might have heard a lot about SEO and how it is this mysterious discipline akin to black magic, but really it’s just a measurable, repeatable process that is applied in a very specific way to send signals to search engines that they can understand that your pages are worth showing in the top of the search results.
Google uses a complex mathematical formula called an algorithm (or Rank Brain) to score every website and each search performed on Google for the purpose of determining which website should rank above the rest. You can think of the algorithm like a collection of empty buckets. One bucket provides a score for the quality of your site, one bucket gives a score for how many sites link to yours, and the last bucket gives you a score for how people trust the information on your website.
The job of an SEO consultant is to fill up more buckets in the search engine’s algorithm than another website. You can affect your search engine ranking by having the highest score in terms of quality of your site, having the highest score in terms of authority of your website, having the highest score as the most trusted destination for the search that people are looking for. The good thing is that there are hundreds of buckets, in fact Google says there are over 200 individual and distinct ranking factors. Which is why SEO is one part science and one part art. To be a #1 ranked SEO, you have to have command of the SEO process and understand the way that the algorithm arrives at a ranking result. Read how SEO can be used as a church growth tool.
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Hire the Best SEO Gilbert Arizona Company
Our Gilbert Arizona SEO experts know how to put you on the first page of Googleso you can dominate your competition.Gilbert Arizona business owners work with SEO Gilbert Ranker Agency because we deliver on our promises. If a client doesn’t have a good understanding of the business benefit that obtaining more traffic will bring, success will be challenging. What would a #1 ranking on Google, Yahoo! or Bing mean to your sales?We do not work with every company who approaches us, a fact that surprises some people. If we don’t feel that we can bring sufficient value, we will gladly refer the prospect to the right firm who is best equipped to meet their needs. The greater clarity that you have in your objective, the more effective the company you select to work with can be.
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