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Founder, Kotton Grammer Media
Mark is a business professional, which is evident from his strong recommendations and impressive professional accomplishments. But what blows me away is his ability to boost revenues for his clients with search engine optimization.
President, Search Explosion
I know personally the team SEO Ranker Agency has behind them and I am not overstating things when I say there is no one better in the field of search engine optimization. SEO is often hyped but rarely does the hype equal the same level of results. But for this team, the results always exceed the hype.
Partner, Cloudy Zebra SEO
Mark is an expert in the area of SEO. His ability to help companies achieve ranking on Google is at the top, there isn
CEO, Meta Collective
I have known Mark (founder SEO Ranker Agency) for 15 years and worked with him professionally on numerous projects. Mark is on top of trends in technology and business, but more importantly, he always connects his observations to real business opportunities. It
CEO, Internet Marketing Co.
SEO Ranker Agency is among the best digital marketing firms I
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Choosing the right SEO Agency to drive more traffic to your website and social properties is critical. You have invested years and significant personal finance in your business, yet you may not be aware that time is working against you. Each day that passes with your competition being more visible on the search engines is another day they can be stealing your customers and income. If your website is not on the first page of Google you are losing money.Most small business owners understand the value of ranking in Google search, but some still wonder why they need a local SEO expert. There are many reasons, but a major one is because the smartphone along with the Internet has replaced the yellow pages. Just think how long it has been since you looked in the yellow pages, and your customers are no different when it comes to searching for local businesses.A search engine connects to a database of websites based on words that you enter in order to find what it believes is the most relevant results. Search engines index websites using spiders that "crawl" web pages. Spiders follow links from one page to another and from one site to another, which is why links to your website are so important. The query results from a search engine like Google, are called SERPs, or search engine results pages. Here is how to optimize for a Phoenix SEO search.The main function of Google’s search engine is to crawl the web, which involves following links to other connected websites and pages on the same site to discover the most important websites and pages on the web, while at the same time noting the relevance of the pages connecting to and from the website. This process is indexing which is the storing of information about all the pages found for use in the search function.SEO consultants are consumed with ranking which is the heart of Google’s algorithm, and a closely guarded secret. Crawling the web is performed by small software applications that visit every website that is discoverable by Google in order to help identify the best web pages for a search query. The way these applications (called spiders) traverse the billions of websites and trillions of webpages that are connected, is by their website links.Google’s index is a database containing information on all the pages crawled. This index houses detailed data on the nature of the content and topical relevance of each web page. It also contains a map of all the pages that each page links to and the clickable (anchor) text of any links.Before Google shows pages from the index, it must apply algorithms to rank them based on the context and relevance to the keyword or search string being entered. This is a highly sophisticated process which includes analyzing and understanding the intent of each search query. Identifying the most relevant web pages to the query in the index and ranking those web pages in order of relevance and importance. Click the following link for a search engine optimization primer.SEO is the abbreviation for search engine optimization, it is the name given to the process whereby the search engine rankings for a given keyword are endeavored to be improved. Google displays links to pages it considers the most relevant and authoritative, or highest quality.There are over 200 ranking factors that Google considers when calculating the order of search results, though authority is mostly measured by analysing the number and quality of links from other web pages and websites that are connecting to the site. This is why a cornerstone of every SEO strategy is to create more and higher quality content that encourages people to link to your web pages. This shows Google that your pages are interesting and authoritative.Put simply, SEO is the activity of ensuring a website can be found in search engines for words and phrases relevant to what the site offers. Some search engine optimization companies and consultants bill SEO as FREE Google traffic. This is actually an accurate way to view SEO and for those businesses who invest heavily in online advertising, it is certainly an interesting value proposition to receive website traffic without paying for it. Though links are important for SEO success, do not confuse quality with quantity and don't consider links in isolation from other best practices.Great content massively increases your chances of securing natural links from high quality and relevant websites. Great websites don't link to low quality content, why would they? If you would like to learn more about what local SEO can do for your business read this article.Ranking high in the Google search results can be highly valuable since it’s effectively ‘free advertising’ on the best advertising platform in the world.Traffic from Google, known as 'organic' can make or break an online business. It is true that Google and all the major social networks are making changes to their platforms that favor paid advertising, and for sure, paid ads needs to be a part of the marketing mix for many businesses. However, consumers are becoming savvy and understand that there is a difference between someone who paid to be at the top of the page, and a business who earned the position. You want to be the business who earned that top spot.Securing a top ranking won't be easy as every one of your competitors has the same ambition. Many business owners are not aware that Google actually has a terms of service. There are many things outlined in these rules, but one thing that is unmistakable is that there are certain guidelines for how you can optimize your website for search discovery.The secret of an SEO expert is that they will understand the nuance of how Google ranks a website, and be able to both stay within the general guidelines that Google stipulates, while providing a definite advantage to the companies they work with against their local market competition. There are many tasks that an SEO must master, following are just a few of the most relevant for any search engine optimization company focusing on Google SEO.Website graphic designAccessibility and user experienceWebsite development and CMS applicationsWordPress, HTML, CSS, etc.Web server hosting configurationDomain managementCopywritingData analysisBacklink analysisKeyword researchSocial media promotionSoftware development lifecycle managementAnalytics and data analysis and information architectureJust to name a few...To understand the role of content development in SEO follow this link.The reason we do SEO is that everybody including your potential customers and clients use Google search. “Google isn’t a search engine, Google is a reputation management system” said Clive Thompson at Wired Magazine. Surveys show that people expect brands at the top of their search engine results. You may not be the biggest company in your industry or market, which is exactly why you want to invest in search engine optimization. Imagine how your prospective customers will see you if you are on the same page as a company that is many times larger. Consumers don’t understand what it really means to be ranked on the first page of Google. For this reason, they equate a first page top ten (10) Google search result with being in the same league as competitors who may be tens or hundreds of times larger.“Design is not just what it looks like and feels like. Design is how it works.” said Apple’s Steve Jobs. For this reason, SEO is only one aspect of your digital marketing program, but it’s an essential one. Once your visitors are on your website, do they convert? Are they the type of lead and customer that you want? Did they find you because you optimised your site for the best keywords and search terms? Knowing how users interact with your website is crucial to success and search engine optimization is the key to influencing all of these factors.It is important to look across the broad range of search terms related to your business, especially those that show buyer intent so that you can build a plan for getting better visibility for the search terms where you are not ranking today. The SEO Ranker Brand Authority Service is a structured way for our clients to win online. Go here to get started.SEO consultants focus primarily on the following three activities: 1) content creation, 2) building high quality links, and 3) analyzing search engine results and iterating on the first two activities until the desired ranking results are achieved.Search engine optimization (SEO) starts with research. Every website is different, and industries have varying needs which is why the best SEO firms will not make predictions or guarantees--there are simply too many variables, and what worked well for one client may not work for the next. High performing SEO companies don’t operate with a set formula, instead, they are experts at solving problems and overcoming challenges. Like early explorers, they may not know exactly where they are going, but they have the skills and essential understanding of how Google ranking functions to be able to deliver results. Following are a few SEO related elements that must be researched before any work can be started.Keyword research is where the SEO expert will identify keywords which can produce the best results for the client (based on revenue). The ideal keyword shows buyer intent and is highly relevant to the client’s business.Google Analytics analysis involves a review of the websites past performance through Google Analytics or another web analytics tool which may reveal positive or negative traffic and conversion trends.Google Webmaster Tools is now called Search Console. This powerful Google tool can reveal technical issues with the website, such as a penalty that could be negatively affecting rankings.Link profile analysis is a critical step since many companies have fallen prey to SEO firms that promised to build hundreds, even thousands, of inbound links at ultra-low prices. This practice has been penalized by Google and for many companies the path to SEO success starts with cleaning up these spammy links. It’s not glamorous work, but it is an essential task to be completed before time and money is wasted fighting to get rankings for a penalized website.Once this research and analysis is completed, the SEO company will perform a thorough audit of the website. This audit will include various SEO factors such as website and webpage loading speed, URL structure, internal linking, title tags, meta description tags, and content. Many SEO firms will also extend this audit to include factors that influence not just rankings but the metrics that ultimately matter like conversion. These factors include usability, design, and messaging.Armed with the results of the above research, audit, and analysis work one-time, initial optimization activities can include:Website redesign. In the most extreme cases a complete website redesign is needed before beginning SEO services.CMS overhaul. Even if a full website redesign is not needed, it may be necessary to transition to a more SEO friendly or optimized CMS such as WordPress.Link removal and cleanup. If the link profile analysis reveals a large number of low quality inbound links, or a manual penalty, it will be necessary to remove as many as possible by contacting the websites connecting to the site. As you can imagine this is a tedious and time consuming process. Google also offers a disavow tool that can be useful in the event that a site was spammed with thousands or tens of thousands of bad links.While certain aspects of the SEO process are one-time events the ongoing SEO activities that contribute to the continuous growing of the strength and authority of the website must be maintained. Link building is an activity that never ends because Google needs fresh links to know that your website is still relevant. There are many techniques for building links and this is one area of intellectual property where SEO and digital marketing agency’s differentiate.This is not a comprehensive list of everything an expert SEO consultant can or will do. Now that you have a better idea of what goes on behind the scenes, you can work with your SEO firm to get the results that will help both of you to grow your businesses. Check out this article on how to combine traditional PR with SEO to explode your local business.You might have heard a lot about SEO and how it is this mysterious discipline akin to black magic, but really it’s just a measurable, repeatable process that is applied in a very specific way to send signals to search engines that they can understand that your pages are worth showing in the top of the search results.Google uses a complex mathematical formula called an algorithm (or Rank Brain) to score every website and each search performed on Google for the purpose of determining which website should rank above the rest. You can think of the algorithm like a collection of empty buckets. One bucket provides a score for the quality of your site, one bucket gives a score for how many sites link to yours, and the last bucket gives you a score for how people trust the information on your website.The job of an SEO consultant is to fill up more buckets in the search engine’s algorithm than another website. You can affect your search engine ranking by having the highest score in terms of quality of your site, having the highest score in terms of authority of your website, having the highest score as the most trusted destination for the search that people are looking for. The good thing is that there are hundreds of buckets, in fact Google says there are over 200 individual and distinct ranking factors. Which is why SEO is one part science and one part art. To be a #1 ranked SEO, you have to have command of the SEO process and understand the way that the algorithm arrives at a ranking result. Read how SEO can be used as a church growth tool.As a top 10 Internet marketing agency and SEO consulting firm in Mesa, we want to make your job of selecting the right company easier. It is our sincere hope that the following tips will be useful in your quest for a professional, effective, efficient, and affordable internet search optimization company.Before we get into helpful advice on how to screen an SEO firm, there are three business models or structures for SEO (search engine optimization) services that you should be aware of.1. Individual (Independent) ConsultantThese are typically freelancers who offer search optimization and marketing services on a part-time basis. Generally speaking, an individual consultant will be slightly more flexible in pricing and how they deliver their services. Don’t assume that if someone is a “one person show” that they cannot produce results. It’s not uncommon for the highest performing SEO’s to be individual consultants.One attractive feature of working with a solo consultant is that they will typically be focused on local SEO for small businesses. Though the methods and techniques for ranking a national website versus a local site are not so different, there are uniquenesses that must be understood.2. SEO CompanyA company consisting of a team of SEO consultants, along with support staff who utilize a standardized process for every client. There can be safety in hiring a “brand name” SEO company, since presumably, the fact that they have a brand and reputation in the market likely means they deliver results. The market serves as a filter for companies with inferior service quality as no one will use a low-quality company, much less recommend them to other business owners. Thus a company that remains in business for even a few years means they are doing something “right.” However, all is not perfect, and there will be tradeoff’s starting with cost.To sustain the operational overhead of a big brand SEO agency, for every dollar you pay, at least 40% will go to fixed costs which add zero value to the task of ranking your company website higher than the competition. Another “issue” you will run into is that they typically have a process by which they run every single client through. Utilizing a process is good, in fact, you should ask the companies you are speaking with what their processes are to understand how each may compare or contrast to the other. But when websites are treated equally, this can lead to inconsistent results since not all sites will respond the same when it comes to ranking.3. In-house SEOIf your business can justify the fixed expense, some companies find it makes sense to hire a dedicated in-house SEO specialist or team. For a company with an exclusive or primarily web based business, this can look especially attractive since the feeling will be “we want to be fully in control of our destiny as our business rises and falls based on the volume and quality of web traffic we receive.” A few things must be considered however before embarking on this approach.First, the very reason that you need to hire someone to focus on SEO means there is not sufficient expertise in the company to do the job. Therefore, the position of Director, Search Marketing is probably the only job in the entire company where no one including the CEO is qualified to screen or interview candidates. Because of this, it’s advised to work with a highly experienced SEO consultant to get your site ranking and then serve as a consultant and screener for candidates. I’ve seen models, where the consulting engagement runs 18 months with the first 6 to 9 months focused on improving the position of the company’s web properties. And the second half spent setting up a process and structure, so that when an in-house SEO expert is hired, there is a proper structure to build on.Like other decisions in our businesses, there can be tradeoffs between predictable fixed costs, and variable. SEO consulting is a highly demanding skill set, to hire someone of the caliber you will want will not be cheap. You should plan for an annual salary before employment taxes, benefits, and bonus to range between $80k to $150k per year. Which means the fully loaded cost of having just one in-house SEO could be $120k to $250k depending on the level of benefits and bonus that your company provides. Many companies who think they want to bring SEO in-house realize that they can get better value with an independent consultant or even an SEO company.This article is primarily for the first two business models as the majority of companies find it is more cost-effective to work with a freelancer or SEO agency. Like everything, there can be a wide variation in the quality and value that freelancers and SEO firms provide. To begin with, a proven SEO will not be the “low-cost option."If you’re looking only for a discount, chances are you will end up with a consultant who cuts corners. Which in the best case means you won’t receive the full benefit that being top ranked can bring your business in free organic traffic. But in the worst case, you may find the tactics employed harm your site, degrading your ability to be discovered by potential customers.Google has been aggressively cracking down on sites that appear to use spam techniques to manipulate their rankings.For this reason, high-quality, sustainable SEO will take longer than short-term methods. However, you should not be looking for short-term success only to be banished to the bottom of the rankings for violating Google’s terms of service. We've heard many sad stories of short-cut's that cost business owners dearly in lost traffic. Don't let this happen to you.It requires significant work for an Internet optimization company to develop a strategy and identify high-ranking keywords with good traffic, but low competition. While you shouldn’t expect cut-rate pricing (just as you do not price your goods or services at bargain basement levels) - you do not need to pay the highest rate either.Following are five tips for identifying, interviewing and hiring a search engine marketing and Internet media optimization company.Understand your End Game for Hiring a Search Engine ConsultantBusiness owners choose to work with SEO Ranker Agency because we follow through on our promises, which originate from the interview process that kicks off all client engagements. If a client doesn’t have a good understanding of the business benefit that obtaining more traffic will bring, success will be challenging.For this reason, we do not work with every company who approaches us, a fact that surprises some people. But if we don’t feel that we can bring sufficient value, we will gladly refer the prospect to the right firm or agency who is best equipped to meet their needs.During the interview process, you should have a list of questions to help determine who to work with. Do not forget that the greater clarity that you have in your ultimate objective (the end game), the more effective the company you select to work with can be.When you begin working with a professional search engine optimization team, they should be able to give you a roadmap for how they plan to increase exposure to your website. You don't need to become an expert at search marketing. But just as using a roadmap in the car does not mean you need to understand how a GPS and laser guided surveying system works. A search engine optimization consultant should be able to explain in layman’s language the marketing and search optimization strategies they plan to utilize to reach your objectives.Not All Search Marketing Service Companies Are EqualYou likely have competitors who are both smaller than you and larger than you, perhaps orders of magnitude in either direction. The value (ROI) of SEO can vary based on factors like ASP, customer lifetime value, the number of customers your company is built to handle simultaneously, etc. Just as you specialize in your own business, a high-quality SEO company will do the same.As a premier top ranked Mesa search optimization marketing firm, we understand that search optimization is NOT one size fits all. Which is why we develop marketing strategies suited for each of our clients individually, avoiding cookie-cutter formulas. If we used the same strategies as other businesses in your niche, your content would likely get lost, and pages left undiscovered by your customers.SEO Domination Requires Keyword Research & OptimizationKeywords are the phrases and words that your customers are likely to use to find you. What’s important to consider is that people are increasingly expecting Google to understand natural speech and language patterns. The days of typing in strangely worded search queries because it’s all a machine recognizes are largely behind us. For this reason, it both simplifies and complicates the process of keyword optimization.We are a pioneering Internet search optimization firm. One of the first tasks that we undertake with every new client is to analyze their content and optimize the keywords and common search phrases that appear throughout your site, suggesting alternatives, to boost your rankings.SEO Ranker provides all clients a detailed analysis report showing how the right keywords can increase traffic. Once we begin working together, we supply regular updates on how the ranking of your preferred search terms is progressing. Make sure to quiz potential SEO firms on what they intend to do in the area of keyword research and optimization. If they don’t have a clear answer, chances are they are a “hope and pray” agency. Just as you don’t leave your businesses success to chance, neither should you leave your ranking and thus revenue and profits to the whims of Google.Develop Effective Linking Strategies for Google Search RankingRanking for specific keywords is a prime objective of SEO, however, having a solid linking strategy is critical. Your search engine optimization company should develop links with the most important parameters used by search engines as ranking factors.SEO Ranker Agency performs a detailed analysis of the linking structure within your website, and we will show you exactly how to improve and build upon it. For WordPress based websites this work will be completed by us. That doesn’t mean if you use another content management system (CMS) that you cannot benefit from SEO, or that we can’t help you. But for sites running on the WordPress platform, our team can perform much if not all of the work required without needing to involve your web developer. During the interview process with a potential SEO consultant, be sure to ask if they have experience analyzing the link structure of websites (both external and internal links).
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