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HOW TO SELECT A SEO AGENCY IN TEMPE ARIZONA
As a Tempe business owner, you have invested heavily into your company. But did you know that each day that passes with your competition more visible on Google than you are, is another day that they are stealing your profits?
If you are not ranking #1 on Google search, you will be losing money to competitors above you in the search results. Google reports that 8 out of 10 local searches start in a search engine and nearly 5 out of 10 of the same local searches start on a mobile device.
As an expert SEO in Tempe, we want to simplify the job of selecting the best SEO agency to meet your needs. It is our hope that the following insights will prove useful as you narrow your search for an affordable, professional, and effective search engine optimization agency.
seo services model #1
Independent Consultant. This is a freelancer who offers SEO services on a part-time basis. One advantage of working with an individual consultant is that they may focus on local businesses primarily, and generally live in the area they are targeting clients. This gives them local domain knowledge about the area and market that a firm coming in from out of town may not have. Some local business owners take comfort in knowing the person they are leaning on to help them build their business is an easy drive away.
seo services model #2
The second model you may see is that of a Tempe SEO Agency. The agency structure is easy to spot as they will feature their team of SEO consultants heavily in their web marketing and sales presentations. However, a big company structure means the fees will be higher since to sustain a large operation means for every dollar you pay, at least 40% or more will go to overhead. Just remember that fancy offices and assistants add little to no value in ranking a website.
One other point that is critical to consider is that large SEO companies rely on highly structured processes. Processes are not bad, but when all websites are treated equal, this can lead to inconsistent results. Not all sites behave the same when it comes to website ranking.
seo services model #3
Another approach is to build an in-house SEO function. If your business can justify the expense, this can make sense. But you must consider that the position of SEO/Marketing Director is perhaps the only job in the company that even the CEO is not qualified to interview candidates for. It is advisable to work with an expert SEO consultant. First to get your website ranking which after the site is ranking, your consultant can help with recruiting and hiring candidates.
We have seen consulting engagements run as long as 18 months with the first six to nine months focused on improving the position of the company's website, followed by process and structure development for the SEO function.
There is always a tradeoff between fixed cost and variable cost models. SEO consulting is a demanding skill set that requires expertise that cannot be learned in school, and to hire someone of the caliber you need will not be cheap. Many companies who express a desire to bring SEO in-house quickly realize after calculating the total cost, that they can get better value with an independent consultant or even an agency.
SEO Services Pricing:
Retaining a Tempe SEO consultant will not be "low cost." If you put cost over quality, chances are you will end up with someone who cuts corners, or, you may not receive the full benefit that comes with being ranked at the top of the search results. You may even find that the tactics they use will harm your site and hurt your ranking ability.
Google is getting more aggressive cracking down on sites that use spam techniques to manipulate rankings. Sustainable "white hat" SEO tactics will take longer than short cut methods. But the results will stick which means you'll spend less in the long run and return a much higher ROI on your investment.
To develop an SEO strategy requires diligent work and you shouldn’t expect cut-rate pricing, but you also do not need to pay the highest price. Professional local SEO consultants, whether freelancers or agency, should charge a reasonable fee that is in-line with the value they deliver.
How to hire a #1 Premier Tempe SEO company
Do you know what your SEO business needs are?
Business owners choose to work with us because we deliver on our promises - but, if a client does not have a good understanding of the benefits from free organic traffic on Google - success will be hard to achieve. SEO (search engine optimization) is a momentum play, if a company needs revenues in the next 90 days, SEO may not be the right advertising vehicle.
However, if your company already has a healthy base of business and can sustain the investment in SEO for a minimum of eight to nine months, the results that are possible in ranking on page one will set a foundation for a whole new level of growth in your business.
We do not take on every company who approaches us since we diligently work to exceed the expectations of all our clients.
To learn about our qualification process, visit our Discovery Form.
One size does not fit all!
The ROI of SEO can vary greatly based on ASP, lifetime customer value, the number of customers your company can handle, etc.
Search engine optimization approaches for local Tempe businesses will not be the same for every company. We develop marketing strategies that are unique for each of our clients. Remember, processes are a good thing, but they should not push every website into a one size fits all model.
Ask where the work on your website will be performed. With the cheap labor that is available outside the U.S., SEO has become a service that is easily “fronted” by a U.S. company or representative, while the actual work is performed in low-cost labor centers. We are proud to be an SEO company headquartered in the Phoenix metro area and all our work is done locally.
Keywords are the search terms or phrases that someone would use to find you. It is important to consider that people expect Google to understand natural language patterns. The days of typing in strictly worded search queries are over.
SEO Ranker Agency is a pioneering SEO agency with offices in Tempe AZ. One of the first tasks we undertake with every new client is to analyze your content and optimize the major keywords and search phrases in order to increase your rankings.
We provide all our clients a detailed analysis report which will reveal how the right keywords can increase traffic and what it will mean to your business. Once we begin working together you will receive regular updates on the ranking performance of your major search terms.
Linking is a key to ranking success
Ranking specific keywords is the main objective of search engine optimization. Your SEO company should develop links in accordance with the most important parameters used by the search engines. SEO Ranker Agency performs a detailed analysis of the linking structure within your website, and we develop a solid linking strategy along with implementation methodology.
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The Internet created many of the business opportunities that we pursue in our company's. You likely have competitors who are clamoring to be at the top of the search standings, which means the search optimization company that you decide to work with must deliver rankings and traffic.
Search engine optimization is a momentum play and a strategy that requires commitment. Unlike PPC, over time your investment in SEO as a percentage of revenue will decline. For this reason, SEO is proven to be the least costly market development activity that you can undertake. Learn about PPC and the hidden costs due to fraud (this is something that few digital marketing firms talk about).
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