BUSINESS OWNERS IN PHOENIX OFTEN ASK WHAT SEO DO FOR THEM?
AS A EXPERT PHOENIX SEO COMPANY WE CAN BOOST YOUR BUSINESS
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WE HAVE PRODUCED MILLIONS IN SHAREHOLDER VALUE FOR CLIENTS IN MULTIPLE SECTORS
PHOENIX SEO - OUR STORY
HOW TO SELECT A #1 SEO AGENCY IN PHOENIX AZ
As a local Phoenix business owner, you've invested heavily into your company. But did you know that each day that passes with your competition being more visible than you on Google is another day that they are stealing your income?
If you are not top ranking on Google search, you are losing money to competitors who are above you in the search engine results pages. The Internet has replaced the yellow pages and Google reports that 80% of local searches now begin in a search engine. And 43% of those searches start on a mobile device (smartphone).
Isn't it time to move from the lesser visited pages of Google to the first page of Google search?
As an expert SEO in Phoenix Arizona, we want to simplify the job of selecting the best SEO agency to meet your needs. It is our hope that the following insights will prove useful as you narrow your search for an effective, affordable and professional search engine optimization agency.
Let's look at a few common business models that exist for SEO consultants and SEO agencies.
An independent consultant or freelancer is someone who offers their SEO services on a part-time basis. One advantage of working with an individual consultant is that they focus on working with local businesses primarily, and they generally live in the area where they are targeting clients. For many local business owners, it is nice to know the person you are leaning heavily on to build your business is an easy drive away.
The second model you may see is that of a Phoenix SEO Agency. This organization structure is easy to spot as they will feature their team of SEO consultants heavily in their web marketing and sales presentations, however, the costs may be higher.
To sustain a large operation that is needed for a big brand marketing agency, you need to consider that for every dollar you pay in fees, at least 40% or more will go to covering overhead (fixed cost). Unfortunately, assistants and fancy offices add little value to ranking your website.
Large SEO companies have highly structured processes that they run every client through. Processes are not bad, in fact, you should inquire as you interview SEO firms about their processes. But when all websites are treated equal, this can lead to inconsistent results because not all websites will behave the same when it comes to ranking on Google.
Building an in-house SEO function is another approach. Which, if your business can justify the expense, may make sense. For a company that is a 100% pure-play online business, this can be attractive.
But you must consider that the position of Search Marketing Director may be the only job in the company that even the CEO is not qualified to interview candidates for. Thus, it is advisable to work with an expert SEO consultant initially to get your site ranking. After the site is ranking, this person can help with screening candidates.
I’ve seen models where the consulting engagement ran as long as 18 months with the first six to nine months focused on improving the position of the company's website in the SERPs, followed by establishing a process and structure for the SEO function.
There is a tradeoff between fixed cost models and variable. SEO consulting is a demanding skill set and to hire someone of the caliber you need will not be cheap. For this reason, many companies who express a desire to bring SEO in-house quickly realize after tabulating the total cost, that they can get better value with an independent consultant or agency.
To hire an expert Phoenix SEO consultant that can deliver will not be "low cost." If cost is your highest priority over quality, chances are that you will end up with a consultant who cuts corners. Or, you may not receive the full benefit that comes with being ranked at the top of Google search. And in the worst case, you will find the tactics they use will harm your site and hurt your ranking ability.
Google has been especially aggressive with cracking down on sites that use spam techniques to manipulate rankings. Sustainable "white hat" SEO tactics will take longer than short cut methods. But the results will also stick which means you'll spend less in the long run and have a much better chance of returning ROI on your investment.
Provided you ask the right questions and pay attention to our recommendations, you will find an agency capable of making a positive impact on your business.
To develop an SEO strategy requires a lot of diligent work and you shouldn’t expect cut-rate pricing, but you also do not need to pay the highest price. Professional SEO consultants, whether freelancers or an agency should charge a reasonable fee that is in-line with the value (additional revenue) that they can bring. And of course, they should also deliver, exceptional service.
Tips for hiring a top rated Phoenix SEO company
Do you know what your business needs from SEO?
Business owners choose to work with #1 rated SEO Ranker Agency because we deliver on our promises. If a client does not have a good understanding of the business benefit from obtaining free organic traffic on Google, success will be hard to achieve as expectations will not be in sync with the outcomes that are possible from SEO. Search engine optimization is a momentum play, which means if a company needs revenues in the next 90 days, SEO may not be the best marketing vehicle.
However, if a company has a healthy base of business (even if small) and can sustain the investment in SEO for a minimum of eight to nine months, the results that are possible will not only propel revenues forward, but will set a foundation for a whole new level of growth.
We do not work with every company who approaches us since we work diligently to exceed the expectations of all our clients.
To learn more about our qualification process, visit our Discovery Form here. It just takes 7 to 10 minutes to see how we can help you.
Finally, the greater the clarity that you have in the end result you hope to achieve, the more effective the company you select can be. When you begin working with a local SEO team in Phoenix, they should provide a roadmap for how they intend to increase exposure to your website.
You don't need to become an expert with search engine optimization to be effective and build a million dollar business. This is why you are likely hiring someone after all. The SEO consultant should be able to explain in layman’s language the marketing and search optimization strategies they plan to utilize. If they cannot do this, it doesn't invalidate them, but you should consider if they understand the processes that are needed to get you ranking.
One size does not fit all!
You will discover the ROI of SEO can vary greatly based on ASP, lifetime customer value, the number of customers your company can handle, etc.
Search optimization approaches for local Phoenix businesses will not be the same for everyone. We develop marketing strategies that are unique for each of our clients. Remember, processes are a good thing, but they should not push every website into a one size fits all SEO model.
Given the amount of cheap labor that is available outside the U.S., SEO has become a service that is easily “fronted” by a U.S. company or representative, while the actual work is performed in low-cost labor centers. We are proud to be an SEO company headquartered in the Phoenix metro area and all our work is done locally. Your website and associated files will never touch a domain outside of what you specify.
Keywords are the search terms or phrases that someone would use to find you. It is important to consider that people expect Google to understand natural language patterns. The days of typing in strictly worded search queries because it is all a machine can understand are over.
SEO Ranker Agency is a pioneering SEO agency in with offices in Phoenix AZ. One of the first tasks we undertake with every new client is to analyze your content and optimize the major keywords and search phrases in order to increase your rankings.
We provide all our clients a detailed analysis report which will reveal how the right keywords can increase traffic and what it will mean to your business. Once we begin working together you will receive regular updates on the ranking performance of your major search terms.
Quiz any potential firm that you are considering on what they intend to do with keyword research and optimization. If they don’t have a clear answer, it could be a sign that they are a “hope and pray” agency. You don’t want to leave your businesses success to chance.
Linking is a key to ranking success
Ranking specific keywords is the main objective of search engine optimization. Your SEO company should be developing links in accordance with the most important parameters used by the search engines, as factors for ranking. SEO Ranker Agency performs a detailed analysis of the linking structure within your website, and we develop a solid linking strategy along with implementation methodology.
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The Internet changed everything. It's the Internet that creates many of the business opportunities that we pursue. You likely have competitors who are clamoring to be at the top of the search standings, which means the search optimization company that you decide to work with must deliver rankings, but even more so, traffic.
Based on the competition of the niche that you are in, the time it takes to rank can be 8 to 12 months or even longer. Maintaining your rankings will require regular attention, though we can generally reduce our fees significantly, often 50% or more, going into year two.
Search engine optimization is a momentum play and a strategy that requires commitment. Unlike PPC, over time your investment in SEO as a percentage of revenue will decline. For this reason, SEO is proven to be the least costly market development activity that you can undertake. Learn about PPC and the hidden costs due to fraud that few digital marketing firms talk about.