Instagram Stories is being actively embraced by digital marketers and search engine optimization consultants. So I decided to take a closer look to see how Stories compares with Snapchat.
Bottom line, they are both highly competent platforms. Frankly, if you are active with an established following on Snapchat today, don’t kill it and keep growing your audience. But in parallel, you will want to consider if you are missing customer engagement by being on just one platform. For some business owners, it will make sense to promote on both networks.
To learn what’s best for you, and gain practical advice on how to get the most out of Instagram Stories, I invite you to read the article that we published on Huffington Post.